I am Anima Nivsarkar, a third-year PhD candidate in the Marketing Department (Quantitative Marketing Strategy) at the University of Texas at Austin.
My research leverages Causal Inference, Machine Learning, and Field Experiments to investigate how external shocks such as natural disasters, policy changes, and technological disruptions affect firm marketing outcomes and consumer behavior. I focus particularly on healthcare and social impact contexts, examining how marketing strategies can drive positive social outcomes while helping organizations navigate unexpected challenges.
Before transitioning to academia, I led marketing analytics projects at Tata Motors. I hold an MBA from the Indian Institute of Foreign Trade and a bachelor’s degree in Civil Engineering.