I am a third-year PhD candidate in Quantitative Marketing (empirical) at the University of Texas at Austin.
My research leverages Causal Inference and Field Experiments to investigate how external shocks such as natural disasters, policy changes, and technological disruptions affect consumer behavior and firm marketing outcomes. I focus particularly on climate and healthcare contexts, examining how marketing strategies can drive positive social outcomes while helping organizations navigate unexpected challenges.
Before transitioning to academia, I led marketing analytics projects at Tata Motors. I hold an MBA from the Indian Institute of Foreign Trade and a bachelor’s degree in Civil Engineering.